7 and going strong: Liqo to launch open box outlet in Bangalore

Liqo – A name that might just be the sole reason for the popularity of Open Box Electronics
in parts of North India is aiming to open as many as 15 stores by the end of 2022. Liqo is
India’s first and biggest Open box electronics store. Launched in the year 2018 as a 2500 sq.
ft. garage by 4 industry veterans with a capital of 50 Lakhs – Liqo has emerged as a pioneer
brand with presence across 8 cities and 1,25,000 sq. ft. crossing a turnover of 55 crores!
The company is well on its way to open its 8 th chain in Bangalore. The store will house and
sell Open Box and Unboxed products across categories like refrigerators, washing machines,
air conditioners, LED TVs, Microwaves, OTGs, Air Purifiers, Water Purifiers and Speakers.
Seems like Liqo has come with full swing preparation to make its place in the hearts of its
Bangalore Family after doing so in Chandigarh, Kharar, Panchkula, Howrah, Ludhian,
Jodhpur and Solan.
Gaurav Garg, Chief Operating officer, Liqo in an exclusive byte shared with us, “What we are
providing a solution for is perhaps the biggest disadvantage that online players face – That is
the lack of a ‘touch and feel’ experience. At Liqo that is taken care of in addition to the
unmatched price difference.” Taking further about the market segments he added “We are
going after Tier I, II and III cities of India, catering to the aspirations of each customer in our
own unique way by providing accessibility and affordability of some of the best names and
products in electronics”.
For those of you who don’t know, open box electronics deals with goods have only been
removed once from their packaging due to product demos at retail locations or unused
returns to Amazon and Flipkart from indecisive customers. These open box electronic goods
only show signs of tampered packaging, with negligible harm to the products. This is what
makes these articles worthy of selling at heavy discounts.
The target of 15 stores doesn’t seem like a dream far away for Liqo as the team has recently
secured a $2 million funding from angel investors. The company is sure of strong sales from
its offline stores during the fiscal. And notably so, as they had reported a revenue of Rs. 56
crores in Financial Year 2022. And if at all Liqo does manage to live up to its target, it will be
no less than a revolution in the Open box electronics segment.
Liqo is India’s first and biggest open box discounted store chain dealing in branded
electronics. As a pioneer in this space, Liqo is on a mission – A mission to give an ‘upgrade’ to
the dreams of each member of every Indian family. So that price is the last thing that an
Indian household has to worry about when purchasing the electronics of their choice. And
how do they plan to bring about this upgrade? Though their strongest pillars of Savings,
Service and Splendour.

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