As we know the current market and the way consumer behavior is changing, digital marketing has filled the gap and made a huge impact in the advertising industry.
A simple rule of marketing is “BE THERE WHERE YOUR CUSTOMERS ARE” . Nowadays we will rarely find someone who doesn’t use a smartphone from the age range of 18 – 26 which is generally a learning age for students.
As per a report by Statista, the internet penetration rate in India saw an elevation of up to 45% in 2021 from a very minimal penetration rate of 4% in 2007. While 4% seems low, it implied that nearly half of the country’s population had access to the internet that year. India has been ranked second after China, in terms of internet user count which stands at approximately 560 million internet users in the country. A major part of this internet usage is consumed by young individuals who have easy access and knowledge of using internet-enabled devices even in remote regions of the country.
*Ease of Internet Access for the Youth*
According to a report by the Institute for Governance, Policies & Politics, Social Media Matters and Youth Online Learning Organization which is centered around the “Patterns of Internet Usage Among Youth in India”, over 85% of young kids have a smartphone of their own. This means that they can access the internet and social media services at any time, helping them to connect with people across the globe. The study also reveals that the primary source of internet usage is mobile phones and thereafter, youngsters use computers/laptops. It reveals that within the age group of 18-25 years, around 86% of youngsters consume the internet/social media through mobile phones. This outlines how increased mobile phone availability has led to more internet usage.
*How Much Time Does Your Kid Spend Online?*
The study reveals that most youngsters spend more than 5 hours on social media/internet consumption. The sad reality is that most of the time these 5 hours are used for social media scrolling on various apps that have vast content which seems to be never-ending. The remaining time is consumed for academic purposes or recreational activities. There is a very small proportion of youth that indulges in online gaming activities.
*Be there where your audience is*
As you read the above stats it’s indicating that social media is one of the most powerful channels to promote Ed-Tech brands via reels, sponsored ads, and influencer collaborations, and is available on social media. We *Digi Metrics Media* one of the leading Ed-Tech marketing agencies, helped more than 50+ brands to grow In the Ed-Tech industry.