Marvel Collabs on Indian brands rooting for influencer marketing in 2022

Marvel Collabs is an Influencer marketing and PR agency. We employ leading and niche content creators to improve brand awareness, increase traffic, and drive messages to a brand’s target audience. According to our case studies, the campaign we conducted at Marvel Collabs between brands and creators allows businesses to expand their reach across multiple buyer personas and target the audience they want to reach out to. 

Given that currently India has more than 2 million content creators spread across sectors, brands have, at their disposal, a vast creator economy to tell their story but only a few good influencer marketing agencies. We at Marvel Collabs can say, we are good at what we do. We grew from being creators to this marvellous start-up – Marvel Collabs. We know both the perspective of content creators as well as brands. 

Marvel Collabs on Brands & influencer marketing

In recent years, most brands in India are already connected in one way or the other with the creator economy via social media. This helps brands create awareness for new product launches, stay front-of-mind of their consumer, build loyalty and increase conversion touchpoints.

Influencer marketing with nano, micro, and mid-tier influencers is not only a cost-effective vehicle for reach and engagement, but also an effective instrument for building a vast content library that can be used in the long run.

Influencers create native advertisements on social media – a highly effective form of content marketing. A recent study revealed that 49% of consumers depend on influencer recommendations on social media to make their purchase decisions which makes it a very attractive space for brands. Brands are even allocating media-spends to further push the best influencer-generated content to their target audience and this exact potential is what we work on at Marvel Collabs

Growth and statistics of the industry

According to the Influencer Marketing Report, the Indian influencer industry is expected to expand at a compound annual growth rate of 25% through 2025, when its worth will be Rs 2,200 crore.

This increase can be ascribed to the growing popularity of short video formats on platforms including Facebook, YouTube and other short-format video outlets which have fuelled social media consumption, as well as the optimization of data collecting, which marketers leverage for social media marketing. Currently, India has over 448Mn active social media users who spend 2 hours & 25 minutes on an average consuming social media.

Influencer marketing, formerly seen to be a trend, has quickly become a vital component in a brand’s marketing arsenal. Influencer marketing has been used in 93 % of marketing campaigns, and it is now regarded as a vital advertising tactic.

Influencer marketing and consumer perception

People seem to believe the information offered by influencers because they feel a personal connection with them and are more inclined to act on and purchase the product advertised by them. It’s difficult to navigate through social media without seeing promotion through influencer endorsements. But we try to give them the insight on the reach and engagement they have received. There is now a new era of democratic media consumption where consumers choose who they trust and what they listen to and influencers rank high in this. In fact, Celebrities accounted for merely 27% of influencer marketing spends. The rest of the 73% was composed of nano, micro and mid-tier influencers because of the high relatability quotient and trust that they share with their audience. We at Marvel Collabs we have more than 10 lakh creators which give the brands huge pool of content creators for them to choose who best suits their motto.

Influencer marketing – Future trends

The coming year will provide numerous opportunities for both established and aspiring influencers and content producers. The first and foremost are long-term collaborations. More and more brands are finding that the ROI provided by influencer marketing is exceptional. As a result, they are increasingly engaging in influencer marketing, particularly long-term partnerships. Long-term partnerships enable them to cultivate advocates and, as a result, boost audience trust. Apart from that, the regionalization of content will also gain traction in the next few years.

In India, influencer marketing is not just here to stay but will continue to evolve. Certain sectors are extremely fertile for brands to use influencers in. As per ‘The Indian Influencer Marketing Report’ by INCA, personal care (25%), food and beverage (20%), fashion and jewellery (15%) along with mobile and electronics (10%) are the top 4 categories contributing to 70% of influencer marketing volume.

With a vibrant start-up ecosystem along with bigger brands also looking to reach their target audience, influencer marketing in India has a very bright future with a lot of room for companies to innovate and get in on the action.

How we evolve?

Marvel Collabs evolve with continuously enriching ourselves with creative juices. We believe each and every opinion is valuable because, with the right creative mindset, it can be utilized and formed into an amazing idea. We, thus, take into consideration the trends, be it positive or negative and turn into something useful and customer engaging.

How Indian brands are rooting for influencer marketing in 2022  

Influencer marketing employs leading and niche content creators to improve brand awareness, increase traffic, and drive messages to a brand’s target audience. This collaboration between brands and creators allows businesses to expand their reach across multiple buyer personas and target the audience they want to reach out to. Given that currently India has more than 2 million content creators spread across sectors, brands have, at their disposal, a vast creator economy to tell their story.

Brands & influencer marketing

In recent years, most brands in India are already connected in one way or the other with the creator economy via social media. This helps brands create awareness for new product launches, stay front-of-mind of their consumer, build loyalty and increase conversion touchpoints.

Influencer marketing with nano, micro, and mid-tier influencers is not only a cost-effective vehicle for reach and engagement, but also an effective instrument for building a vast content library that can be used in the long run.

Influencers create native advertisements on social media – a highly effective form of content marketing. A recent study revealed that 49% of consumers depend on influencer recommendations on social media to make their purchase decisions which makes it a very attractive space for brands. Brands are even allocating media-spends to further push the best influencer-generated content to their target audience.

Growth and statistics of the industry

According to the Influencer Marketing Report, the Indian influencer industry is expected to expand at a compound annual growth rate of 25% through 2025, when its worth will be Rs 2,200 crore.

This increase can be ascribed to the growing popularity of short video formats on platforms including Facebook, YouTube and other short-format video outlets which have fuelled social media consumption, as well as the optimization of data collecting, which marketers leverage for social media marketing. Currently, India has over 448Mn active social media users who spend 2 hours & 25 minutes on an average consuming social media.

Influencer marketing, formerly seen to be a trend, has quickly become a vital component in a brand’s marketing arsenal. Influencer marketing has been used in 93 % of marketing campaigns, and it is now regarded as a vital advertising tactic.

Influencer marketing and consumer perception

People seem to believe the information offered by influencers because they feel a personal connection with them and are more inclined to act on and purchase the product advertised by them. It’s difficult to navigate through social media without seeing promotion through influencer endorsements. There is now a new era of democratic media consumption where consumers choose who they trust and what they listen to and influencers rank high in this. In fact, Celebrities accounted for merely 27% of influencer marketing spends. The rest of the 73% was composed of nano, micro and mid-tier influencers because of the high relatability quotient and trust that they share with their audience.

Influencer marketing – Future trends

The coming year will provide numerous opportunities for both established and aspiring influencers and content producers. The first and foremost are long-term collaborations. More and more brands are finding that the ROI provided by influencer marketing is exceptional. As a result, they are increasingly engaging in influencer marketing, particularly long-term partnerships. Long-term partnerships enable them to cultivate advocates and, as a result, boost audience trust. Apart from that, the regionalization of content will also gain traction in the next few years.

In India, influencer marketing is not just here to stay but will continue to evolve. Certain sectors are extremely fertile for brands to use influencers in. As per ‘The Indian Influencer Marketing Report’ by INCA, personal care (25%), food and beverage (20%), fashion and jewellery (15%) along with mobile and electronics (10%) are the top 4 categories contributing to 70% of influencer marketing volume.

With a vibrant start-up ecosystem along with bigger brands also looking to reach their target audience, influencer marketing in India has a very bright future with a lot of room for companies to innovate and get in on the action.

What do Marvel Collabs do?

We, at Marvel Collabs, make everyone happy, How? By making sure that our amazing brands are able to inform all their lovely customers about their products and services 

with all new additions on a daily basis through their social media handle so that no one misses out on the best.

https://www.instagram.com/marvel_collabs/

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