People For Cattle in India (PFCI), anAnimal Welfare NGO that works to promote the welfare of animals organisesTheWater Bowl Challengeto help Animals quench their thirst during summer. PFCI distribute Free Water Bowls that can be placed in communities for Birds & Animals to drink water. Provision of these water bowls has given them easy access to clean water & ensured they are hydrated &healthy. It has been a successful initiative since 2014.
This year the Water Bowl Challenge brand ambassadors, Ms.IshwaryaMenon, Ms.Aishwarya Rajinikanth& other celebrities have put out a bowl of water for the neighbourhood animals & birds. They also took part of the Water Bowl Challenge event in Chennai,
Since the year 2014, PFCI hasbeen distributing bowls. In fact, just in 2021, as many as 1500 bowls have been distributed. This year, the team intends to distribute 2000 bowls.The Water bowl challenge has witnessed celebrities, industrialist & bureaucrats participating and spreading awareness over the years.
Royal Canin India has joined hands with PFCI & other NGOs to distribute additional bowls across India. “Mr. Govind Suryawanshi, Corporate Affairs Director of Royal Canin India said, “At Royal Canin, we believe that pets make our world better, and our purpose is to Make a Better World for Pets. We are living our purpose through focussed Animal Welfare Initiatives which are part of our Responsibility towards PET and commitment to Society.Water Bowl Challenge is one of its kind initiatives where we bring everyone together to quench the thirst of many community pets who doesn’t have access to fresh water.” The aim of the challenge is to encourage residents to keep water bowls outside their houses, gardens, public places, and streets for community pets.
We will continue our purposeful efforts on key pet welfare issues and support to drive momentum with multiple Animal Welfare Organizations partners across identified cities of India to continue this drive throughout the summer.”