There has been a shift toward “professionalization” in politics around the world, which is facilitated by political consultants. Unlike a dictatorship, India is a democratic nation where the leaders are elected by the people who vote for them.
There is little scholarly attention paid to the role political consultants play in contemporary politics, despite their importance in helping leaders win the hearts of millions. There may be a time when politics is more of an art than a science, particularly in a country like India where literacy levels are extremely low.
As elections become increasingly complex affairs involving complex strategies and massive campaigns involving crores of rupees, candidates are using scientific methods to strategize and manage campaigns in urban and rural areas.
So, What is a Political Consultancy?
The primary objective of political consulting is to advise and assist political campaigns. In spite of the fact that political consultants play an important role in developing and producing mass media, and social media, they also advise campaigns on a range of other activities, such as opposition research, voter polling, field strategy, and voter outreach.
In the era of Social Media, mass media and campaigns do work, but more importance is to be given to the Data of the voters and the Constituencies. In this picture, enters Smart Neta, a political consultancy, which forays on pure science. It is said that a winning campaign is not one that pumps in the most money. Smart Neta stays true to this quote said by an unknown wiseman.
Smart Neta was formed by a team of NRIs from Germany, Australia and Dubai on their settling back in India. After having lived in foreign countries, these NRIs dreamt of the same quality of living, politics, dreams. Even though India has only a few successful parties operating at the national level, the campaigns become chaotic. By using technology, Smart Neta pulls down chaos massively, allowing India’s social system to be organized and digitized.
It is their primary responsibility to share the right message that helps. shape/change/influence public opinion towards a particular cause or objective. Some of their services include, GIS Constituency Maps, Constituency Demography Analysis, Geo Spatial Data Analytics, Swing Booth Analytics, Mapping Public Amenities, AI Technology, News & Social Monitoring, Booth Management System, Election Software, Canvassing Mobile Apps and much more.
For over seven years, Smart Neta has studied and understood demography, issues, maps, political campaigns, and the functioning of them. Their highly motivated team developed an IOT & GIS solution that would support political campaigns and help candidates make informed decisions.
The Cherry on the top is that they have used the product/services to get better results. One of their team members was offered a ticket from a well known Political Party during the 2015 elections, which is when they decided to test the product. Several glitches were eased and reliable information was provided by the product, which led to scientific campaigning and addressing concrete and relevant issues, making communication much easier. It also saved a large amount of paper that would otherwise be wasted during campaigns.
Smart Neta is the best bet to be taken by a candidate for cost cutting, reaching the right target voters, understanding the pulse of the voters, beat nepotism and WIN.
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